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Regular people tend to be the best resource for information and recommendations, especially on a local level. InTheMO is an internet based application that takes that idea and runs with it. Users can share recommendations of their favorite local haunts. The site is designed to help people find personalized suggestions based on their individual tastes and preferences. The user can enter keywords and include a geographic location to go with it. In the Mo produces results close to the location. Users can also get recommendations from friends and family through Gmail, Facebook and Twitter. The site also highlights popular videos from all over the world, featured city hosts and an upcoming iPhone and iPad application.

InTheMO still has a long way to go before it is officially released. The application was created by CML Media Corporation and is currently in a beta status. It was intended to give users a way to explore many areas, including some of the most popular cities from all over the world.

In the Mo provides user with a way to get personalized recommendations about places to check out in a specific area. The application allows the user to search or receive recommendations from the people they know using social networks. These features make In the Mo unique although overall the application does many of the same things that other applications do. It is still worth a visit because the user could always discover something they otherwise would not have.

The In the Mo website has a very trendy feel to it that entices new users to get involved in the online community. A black header at the top of the page is contrasted by blue, purple and green elements. A majority of the website uses a white background, which really helps to prevent the trendy atmosphere from wandering into “busy” territory. The homepage features numerous videos and other highlights as well as links to some of the most popular cities throughout the world.

A new user can join InTheMO by clicking on the green “Sign up / Login” button at the top, right hand corner of the homepage. A pop up box appears asking the user to log in. Along the right hand side, near the bottom of the box is a large blue button that gives users the option of creating an account through Facebook. Just below that is a small blue link that reads “sign up with an email address.” Clicking the link takes the user to the simple registration form, which requires a first name, last name, email address and password.

InTheMO works much like a social network. Although a user can find many new things through In the Mo, the service does not really warrant a subscription fee or other charge. Doing so would only turn away users that might otherwise have joined the In the Mo community. Luckily, the creators have kept access completely cost-free. Anyone can create an account for free. There are no subscription fees and no premium membership offered at this time. In the Mo is still in an alpha status, so this may change in the future if additional content and features are added.

InTheMO is most appealing to anyone who enjoys social networks and wants to explore their community. The human element gives In the Mo an endless resource of information about businesses. Business owners can also manager their company’s profile on InTheMO, which could help them obtain new clients.

• Browse listings of many popular cities from all over the world
• Claim your business profile and manage it on InTheMO
• View “best of” videos from all around the world
• Discover featured city hosts on the homepage
• Submit a recommendation for other users to check out

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